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About us

Who are we?

Beba Lingerie is a young fashion brand of women’s underwear and swimwear, founded in 2017, which stood out on our market with its unique design, quality and affordable luxury.

The founder of the brand is Kadrija Rushitović, born in Belgrade, January 4, 1990. years. Graduated from the High Textile Vocational School for Design, Technology and Management in 2016, as a professional designer in the field of applied art and design – Textile and Clothing Design.

What characterizes the design of this brand are materials such as lace, silk and plush in combination with ribbons, challenging cuts and bindings and this is what sets it apart from other lingerie manufacturers in our market, as well as the availability of such exclusive and unique products at an affordable price. values.

The brand operates and sells products through an online platform (website and social networks) and through cooperation with concept stores that sell Serbian designer brands whose aesthetics vary from street style to luxurious and exclusive creations.

The goal is to create a strong brand with high recognition. When it comes to design, good quality-price ratio and interaction with consumers, all of this in order to enable everyone to get an exclusive product that lasts and makes every woman feel sensual and seductive even in the most relaxed outfit with one click and at an affordable price. in.

A girl in a white Bebaonline corset

What does the profile of our average consumer look like?

 

It is a girl or young woman between 16 and 35 (primary target group) years old who lives in Belgrade (or another city in Serbia or the region).

She communicates through social networks where she finds inspiration for online shopping, fashion combinations, hairstyles, makeup. In a sea of similarly made-up and dressed women, she wants to be authentic, that her styling and the way she chooses her style highlight her sensuality, self-awareness, strong spirit, ambition and courage.

She wants to feel equally beautiful in a short dress, tracksuits, and an oversized wardrobe. She loves natural materials and laundry that highlight her sensibility and subtlety, while at the same time giving her strength and highlighting her energy for life, career, one well-being and the desire to carve out her own little world where she can be herself and happy. She is bold, sensual, sophisticated. Independent and strong, but seductive and gentle in nature. She wants everything to be easily and quickly available to her in this “fast” way of life, but also to enjoy the charms of drinking coffee with her friends, long conversations and the time she gives to herself.

Her fashion style could be characterized as chic minimalism – the colors that dominate her wardrobe are subtle and simple, and minimalism as a way of life and looking at various situations, but always with a touch of chic and sensuality (eg challenging cuts on the brush halter that protrude from her oversize sweater ).

Product

What distinguishes the Beba Lingerie product is the authentic design: lace elements, ribbons, challenging cuts, plush and silk materials intended for young women and presented on social networks as affordable luxury that is available quickly and easily and offers the effect of exclusivity and modern design at the same time, all packed in a luxurious branded box with a distinctive logo and black and gold elements.

The price

As stated above, Beba Lingerie offers a quality product with an authentic design and an affordable price, which further facilitates the customer’s decision when purchasing. What it offers is affordable luxury that is available to everyone, easily and quickly through shopping on social networks, concept stores and the website.

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